Group of four women chat in front of colorful wall


Say “Howdy” to Heartland Living

Known for a history that’s deeply rooted in cowboy culture and cattle ranching, the Florida Heartland offers unmatched rural living. Explore the region’s vast plains, prairies, lakes and waterways and enjoy a variety of recreational activities like fishing, hiking, horseback riding and camping. Get involved in the arts community in Highlands County or DeSoto County or take that little racing enthusiast to one of the 175 events held throughout the year at Sebring International Raceway. With its family-friendly communities an activities, South Central Florida offers exciting atmosphere while still allowing residents to feel at ease.