Group of four women chat in front of colorful wall

Lifestyle

Say “Howdy” to Heartland Living

Known for a history that’s deeply rooted in cowboy culture and cattle ranching, the Florida Heartland offers unmatched rural living. Explore the region’s vast plains, prairies, lakes and waterways and enjoy a variety of recreational activities like fishing, hiking, horseback riding and camping. Get involved in the arts community in Highlands County or DeSoto County or take that little racing enthusiast to one of the 175 events held throughout the year at Sebring International Raceway. With its family-friendly communities an activities, South Central Florida offers exciting atmosphere while still allowing residents to feel at ease.

Group of young women walk behind a park ranger on tour of park

Sports & Outdoors

From the cheering on your favorite team at Sebring International Raceway to fishing on Lake Okeechobee or hunting on the range, South Central Florida is home to abundant sports & outdoor recreation.
See How the Florida Heartland Stays Active
Family walks by display of glowing jelly fish art

Arts & Culture

People, history and creativity are inseparable in Florida’s Heartland, and it’s all on display throughout the region’s many art festivals, museums and villages.
Paint a Better Picture of Life
Family enjoys dinner around a booth.

Family-Friendly

South Central Florida is safe and welcoming for people of all ages. Enjoy a calendar filled with exciting community-building festivals and events in small cities and towns where everyone knows your name.
Lock Arms in Community
Two Mineragua waters on a table next to colorful and fresh salads

Food & Drink

Everything’s tasty in the Florida Heartland — whether you’re in the mood for fine dining, an international cuisine or an authentically flavored Southern dish.
Let Us Fix You a Plate